On 10 August Malta International Airport plc announced that as from January 2011, International Airport Advertising Corporation Ltd will be taking over the advertising programme on MIA’s premises. MIA stated that in line with its strategy to highly improve the airport’s standards, it identified the need to maximize on its advertising potential and sought the support of a specialized operator with a high repute in airport advertising – International Airport Advertising Corporation Ltd (IAAC).
The advertising company, IAAC, was recently set up to serve the requisites of MIA and it will be working closely with their strategic partners, Clear Channel Airports (CCA) to enhance sales at the airport by introducing the latest media available on the market through a €1 million investment plan. MIA explained that this investment will also further enhance the standards of the terminal area.
CCA is a division of Clear Channel Outdoor (CCO) – the world’s largest out-of-home advertising company with over one million displays in over 50 countries. Its Spectacolor and DEFI divisions are the global market leaders in spectacular sign displays, including New York’s Times Square. CCA has successfully developed the most comprehensive network of major airports in North America and serves over 260 airports worldwide. MIA plc, through IAAC will be joining a high profile array of airports featuring on the CCO list which includes: Zurich, Helsinki, Larnaca, Birmigham and Rotterdam.